Carve Out Your Artistry Business
Stand Out Style in the Sea of Artists & Makers | Attract Your Dream Repeat Customers | Market with Confidence
The go to membership for talented artists and makers who are done with the overwhelm of doing everything and ready to make manageable and meaningful changes that attract their ideal clients.
Clear through the fog of all the courses run by coaches, not creatives and get proactive about building a successful artistry business that supports the lifestyle you want and deserve
Because it’s possible to be a successful artist and attract the clients that adore what you do.
This is for you if…
You know you create amazing art but the customers you thought you’d have are not banging the doors down desperate to buy your work like you’d hoped when you decided to take the plunge
You’re fed up with doing all the things the business experts on social media tell you to do and seeing little or no results (because they don’t get what it’s like to be an artist). It's not a one size fits all.
You’re overwhelmed doing all of the things you’re told you should and still keep hearing crickets
You want to see your work in galleries, magazines and in people’s homes and you know that it’s possible but you need the strategy to make it happen
You want the freedom to organise your life in a way that gives you the lifestyle you dream of - because why can’t your art business do that?
There are no ‘hacks’ or shortcuts that are going to get you to a point where you have sold out your art. It’s about getting strategic, doing the work and making continuous improvements towards being the artist you want to be.
In this membership you’ll find the support and knowledge that you need to support you in taking the right actions for you and your business.
You can have a successful art career if you’re willing to do the work…
So you can either carry on doing what you’re doing and feeling like you’re walking through treacle OR
YOU CAN TAKE THE SMALL ACTIONS THAT LEAD TO BIG CHANGE!
Imagine how different your life could be this time next year
What People Are Saying
“It has enabled me to no longer pull a price out of thin air or charge too little for my art that can take hours to plan and create. I'm now starting to use the artist calculator strategically as any operational business. My mindset has changed and it's brilliant to use for each artwork ready to price into the world.”
— Samantha
“Heather helped me to set up my Pinterest properly - I had a personal account but I didn’t know how to use it for my business but with her help I felt more confident. She made it all easy with simple explanations. She made it idiot proof and was very patient!!!! I knew I could trust her because she’s an established artist, ex teacher and great person. Watching her demo at the Living North event she was calm, collected, no ers or ums. It was very impressive. Since working with Heather, I’ve been more streamlined and feel more relaxed in the daily art chaos. She has a calming aura.”
— Anke
Why me?
I am great at seeing the big picture and I am here to bring you the art marketing support that you need RIGHT NOW.
You are firmly lodged IN your business and it can be tough to back up and see what’s really going on - that’s where I come in.
This is not only going to be a massive confidence boost (because I bet there’s tons you’re great at but not making the most of) but it’s going to enable you to pinpoint what it is that will help you blow up your art career.
With my bitesize instant access support you’ll build the confidence and the business that suits you.
SO Who AM I?
I am a coast obsessed Lino printmaker unashamedly bringing a weird vibrant twist to the walls of my clients homes.
From selling out collections to getting into glossy mags, my journey has been a fun one. My double page spread in Living North was a real pinch me moment and then they invited me to present at their highly popular spring event. That doesn’t happen by accident (I’ll show you how in our sessions).
I bloody LOVE helping people - it gives me a MASSIVE buzz. I also HATE the way that society STILL has this outdated image of the starving artist suffering for the love of their art. It’s nonsense.
It’s my mission to wipe that misconception from the face of the Earth and I’m taking you along with me. I’m going to show you what you’re doing well, what to start doing more of and what to completely get rid of (it’s going to feel so freeing!).
I believe that there is a huge amount of untapped talent going to waste in the world because of the limiting beliefs that we’ve inherited from society.
I have been where you are - juggling all the social media, trying to do it all and ending up spreading myself too thin so that none of it was working how I wanted.
I can do it, you can too!
So far, doing all this work has enabled me to:
Be seen in amazing glossy mags like Living North and Coast Magazine
Be invited to demonstrate at Living North and local art societies
Create viral reels on instagram that have brought in 54 fresh new clients
Collaborate on a charity fundraiser with celebs such as Joe Lycett Ricky Wilson and Jodie Whittaker
What you get
Access to my existing library of training videos:
Dip into whatever you need first:
Pricing your work to demonstrate what it’s actually worth not what you think people can afford
Defining who your client is so that you can speak directly to them
Creating social media that engages that ideal client
Harnessing the power of of PR and keeping it simple
Making the most of email marketing
Getting into galleries
Your Training Request Line:
Here’s the real magic…
You don;t have to follow a rigid training programme - you get to request what YOU want and need. You’ll be part of a community that gets to tailor my support to your exact situation.
Need help making reels? I’ll do you a walk through video.
Don;t know how to organise your Pinterest boards to maximise your visibility? I’ll break it all down for you
Confused about what to put on your web pages? I’ll take you through what works on my website and what can work for you.
You’ll also get these fabulous bonuses…
Access to My Little Black Book
(Priceless)
Sometimes it’s not what you know but WHO you know so I will be putting you in touch with designers, writers and influential people that can build your network and get you in the right rooms.
Free Power Hour
(worth £149)
When you pay for a full year, you get a free power hour to help you get really specific on what you need to focus on and how to tailor the training to your business.
Imagine…
…you’re 6 months into Carve Out Your Art Business and you feel invigorated. You’re making the art you’ve always wanted to and are charging much higher prices than you were at the beginning. What’s even better is - people are paying those prices and thanking you for it because you’ve created something truly amazing that people can’t wait to buy.
…you have a clear idea of where your art business is going and you feel organised and confident enough to take it there. You have strategies to deal with mind monkeys when they arise and people confident on the fact that you’re glowing with confidence.
…you’ve ditches all the things that were sucking your time and energy and are maximising the strategies that work for you.
With the right support, this can be your reality…
This is for you if…
you are committed to the dream and doing the work
you can ask for what you want
you’re willing to let go of the things that aren’t working
you’re willing to stop talking to everyone and niche down on your actual audience
you feel ready to invest in yourself
It’s not for you if…
you expect me to do the work for you
you feel like things are going to change by themselves with time
you want to cling to all the things you’re doing now
you’re not willing to make the change
you don’t think you’re worth the investment
You know you want to make this dream a reality and I’m here to help you build it.
If you do what you’ve always done, you’ll get what you’ve always got and there’s no better time to make that change!
Secure your place
You’re investment is just £25 per month.
FAQs
I don’t have a lot of time to work on the business, what if I can’t make the calls?
All of the training is prerecorded so you can access it at any time using your login space.
I get anxious working alone. Can I do it on a one to one basis instead?
That’s a different offer altogether but I do offer one to one mentoring. Use this link to book a call to talk about what is the best fit for you https://thepeacocktheprintmaker.as.me/schedule.php?appointmentType=55987221
Do I already need to have collections of art made?
You don’t need to be at the point of having full collections but you do need to have created enough work that we can start to nail down what your signature style is. You don’t have to be fully clear on this as it’s something we’ll work on.
I just want help with one thing. Can I just buy that?
Yes you can. Head to my mentoring page here for more info.
I live outside of the UK. Can I still access the training?
Of course. It’s all instant access so watch it whenever you need it.