Carve It Out
Artist Mentoring
Nurturing artists who want to find their voice and create a business that suits their style…
Stop the overwhelm of feeling like you have a million tabs open and get strategic about developing your art business so that it feels easy and in line with what YOU want from it.
It is possible to create a life as an artist!
Why Work With Me?
I’m not just an artist — I’m a creative guide for those ready to grow.
Whether you’re just starting your journey or looking to build a more intentional art practice, I bring together years of lived experience as a printmaker, storyteller, and small business owner to help you move forward with clarity and confidence.
I know what it’s like to build a creative business from the ground up — carving out space for your work, your voice, and your dream clients. From lino prints inspired by nature and memory, to curating a lifestyle magazine that brings joy to high-end collectors, I’ve learned how to blend heart-led creativity with practical strategy.
You ARE capable of creating that dream business - you just need to know how to make that your reality. I see SO many artists who create amazing work but don’t achieve the success they deserve.
You are a deeply creative person but being a successful artist is not an easy path. People don’t just buy everything they see on Instagram or just from their local artists because they have access to the whole damn world and they’re picky. And so they should be!
But guess what - if you’re not visible and showing them what you have to offer then they won’t know you or your art exist.
Those dream clients are waiting for you to show up so that they can own your gorgeous work.
You can have a successful art career if you’re willing to do the work…
Having my eyes on your business (or business idea) will enable you to get really clear about what you’re selling (spoiler - it’s not really the art) and who wants it.
So you can either carry on doing what you’re doing and feeling like you’re walking through treacle OR
YOU CAN TAKE THE ACTION THAT’S GOING TO CHANGE YOUR LIFE!
Anke, Jewellery Artist
“Heather helped me to set up my Pinterest properly - I had a personal account but I didn’t know how to use it for my business but with her help I felt more confident.
She made it all easy with simple explanations. She made it idiot proof and was very patient!!!!
I knew I could trust her because she’s an established artist, ex teacher and great person. Watching her demo at the Living North event she was calm, collected, no ers or ums. It was very impressive
Since working with Heather, I’ve been more streamlined and feel more relaxed in the daily art chaos. She has a calming aura. ”
Kimberli, Abstract Painter
“I read through her website and since she was an artist also, I trusted she would understand, and be able to advise, on business from a creative's perspective.
Heather is very down-to-earth and personable, and I felt comfortable right away. She gave me great questions to consider and ideas of ways to implement small steps into my business to make it better.
It gave me a different perspective and ways to position myself to attract collectors and not just fellow artists.”
I can help you:
Develop a visual identity and style that feels unmistakably you
Communicate your value with words that feel authentic (and sell your work)
Create offerings that align with your values and attract your dream audience
Grow your mailing list with real connections — not just numbers
Find ease, structure, and sustainability in your creative routine
Mentoring with me isn’t about pushing you into a formula — it’s about helping you find your path, your rhythm, and your confidence.
If you’re ready to take your art seriously — without losing the joy — I’d love to support you.
I am a coast obsessed Lino printmaker unashamedly bringing a weird vibrant twist to the walls of my clients homes.
From selling out collections to getting into glossy mags, my journey has been a fun one. My double page spread in Living North was a real pinch me moment and then they invited me to present at their highly popular spring event. That doesn’t happen by accident (I’ll show you how in our sessions).
I bloody LOVE helping people - it gives me a MASSIVE buzz. I also HATE the way that society STILL has this outdated image of the starving artist suffering for the love of their art. It’s nonsense.
It’s my mission to wipe that misconception from the face of the Earth and I’m taking you along with me. I’m going to show you what you’re doing well, what to start doing more of and what to completely get rid of (it’s going to feel so freeing!).
I believe that there is a huge amount of untapped talent going to waste in the world because of the limiting beliefs that we’ve inherited from society.
I have been where you are - I was feeling stuck and ready to pack it all in and get a ‘normal job’ - but I overcame it.
I invested in myself and got strategic - I got clear on what I wanted, what I could help people with and then I did the work.
I’m not going to tell you it’s easy - it takes commitment but it’s so so worth it!
And if I can do it, you can too!
So far, doing all this work has enabled me to:
Be seen in amazing glossy mags like Living North and Coast Magazine
Be invited to demonstrate at Living North and local art societies
Create viral reels on instagram that have brought in 54 fresh new clients
Collaborate on a charity fundraiser with celebs such as Joe Lycett Ricky Wilson and Jodie Whittaker
What You Get…
Carve It Out Mentoring
Bi Monthly Mentoring
Working on one key priority for your business in each one hour session so that you can level up each aspect in detail for overall growth.
In session 1, we start with the big vision and break down why it’s important to you so that we can anchor into your passion and dreams. From there, we can set out key priorities.
Areas that we cover might include marketing (finding the methods that fit you), PR, collaborating, developing your voice and style and much more.
£173 per month
My Advice on Tap
You’re bound to have burning questions between calls or even want my eyes on some content or website copy.
We’ll be using Slack to share photos, links and questions so that I can support you when you need it.
You will have a private area dedicated just to you.
£288 per month
Carve It Out Mentoring PLUS
The bi monthly mentoring +
You’ll also get this fabulous bonus…
Access to My Little Black Book
Sometimes it’s not what you know but WHO you know so I will be putting you in touch with designers, writers and influential people that can build your network and get you in the right rooms.
Imagine if…
…a year down the line you’ve built the amazing art business you’ve been imagining since you were little and you have the freedom to work wherever you want at the times that suite YOU.
…you’re bringing in sales in your sleep and everything happens on your schedule.
…your art is hanging is gorgeous homes and prestigious galleries as well as adorning the pages of the glossy magazines that you used to buy and dream about being know by.
…you feel f***ing fantastic and feel your vision growing even bigger because you have the confidence to dream big and go for it!
This is for you if…
you are committed to the dream and doing the work
you are receptive to constructive criticism
you’re willing to let go of the things that aren’t working
you’re willing to stop talking to everyone and niche down on your actual audience
you feel ready to invest in yourself
This is NOT for you if…
you expect me to do the work for you
you feel like things are going to change with time
you want to cling to all the things you’re doing now
you’re not willing to make the change
you don’t think you’re worth the investment
You know you want to make the dream a reality and I’m here to help you build it.
If you do what you’ve always done, you’ll get what you’ve always got and there’s no better time to make that change!
FAQs
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No. If you’re just starting out that’s fine too. We’re going to go through all aspects of building the dream business.
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You don’t need to be at the point of having full collections but you do need to have created enough work that we can start to nail down what your signature style is. You don’t have to be fully clear on this as it’s something we’ll work on.
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If you’d like to pay in smaller instalments then I can work out a payment plan for you.
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Of course. I am using Google Meet videos so you can access them anywhere in the world.
Please be advised though that my hours for calls are Monday to Friday 10am to 2pm GMT and this can’t be changed.
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Absolutely. Find a slot in my calendar that works for you https://calendar.app.google/5ntjUrkFXz2pNXdc7