Lino Printmaking: A Newcastle Printmaker’s Blog

Art Business Tips Heather Moore Art Business Tips Heather Moore

Harnessing the Power of PR as a Creative Business Owner

I used to think getting my work in magazines was hard but now I know better. Now I've been in multiple mags, newspapers, on podcasts and on BBC radio, I KNOW that it is actually pretty simple.

Getting PR like this raises your profile and trust value and trust is crucial when selling luxury items like art. Your clients need to buy into you before they hand over the money for what you make.

If you’re ready to ditch the nonsense and have your artwork celebrated in the public eye then make sure you avoid making these mistakes:

1.Thinking‘I’m not interesting enough’

2.Being unprepared

3. Being spammy or pestering them

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